ALOE and Vera Networks Team to Conquer U.S. Domestic Routing Market

Sometimes, what it takes to be successful in a given market is finding the right partners. That’s certainly the case with a partnership formed recently by softswitch solutions company ALOE Systems and systems integrator Vera Networks.

Earlier this year, the two companies joined forces, creating the playfully named ALOE Vera partnership.

In a Feb. 7 article, TMCnet Web Editor Juliana Kenny wrote that the purpose of this partnership is, ostensibly, to broaden ALOE’s business and sales growth in North America.

“Based in Canada, ALOE Systems conducts most of its business in Eastern Europe and Russia,” Kenny wrote. “Though the U.S. market has always been among the top priorities for ALOE Systems, the company was unable to use the full potential of the region.”

Now, thanks to the partnership with Vera Networks, that potential is finally being reached.

Kenny caught up with Vitaly Potapov, senior sales manager at ALOE Systems and Chris Bradish, CEO at Vera Networks, during the recent ITEXPO East event in Miami to find out more about the partnership.

Potapov explained that the U.S. market is a major focus for his company this year, the goal being to grow the domestic routing business. This presents some challenges.

“Domestic routing is very different from international routing,” Potapov told Kenny during their conversation at ITEXPO.

Carriers doing domestic routing require switches with different feature sets. To meet those needs and build its U.S. business base, ALOE turned to Vera Networks as part of an overall strategy moving away from direct sales and toward channel sales. As a systems integrator, Vera Networks is able to provide the resources of a full-service distribution channel.

Bradish explained that Vera Networks offers a complete solution rather than a single element. The company does network design, installation, hardware procurement and training. And, because Vera has been using ALOE’s softswitch products in its carrier business for two years, the partnership made sense.

By Mae Kowalke, TMCnet Contributor

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